Are Business Websites a Must? Why Not Just Use Facebook®?
While Facebook can be a useful tool for connecting with customers, having a dedicated website offered by an affordable website design company provides several unique advantages:
1. Credibility: A professional website enhances your business’s credibility. Most people expect professionals and businesses to have a website that can help provide answers and offer help to users. A website helps your business
appear trustworthy and legitimate.
2. Control: A Website gives the owner complete control over the content and what potential customers can see. You are not limited to the size, layout, or advertising restrictions that a social media platform like Facebook demands. You will never see a competitor's advertising piece on your website.
3. SEO Benefits: Websites optimized for search engines (SEO) like Google and Bing allow you to be shown to large audiences by attracting organic traffic from people searching for products or services like yours.
4. Branding: Your website is a perfect place to showcase your brand’s identity, including your logo, colors, and messaging. This form of advertising helps create a consistent experience for your customers.
5. Analytics: Websites offer expansive analytics tools that provide insights into visitor behavior, including what they look at while helping you understand your audience and improve your marketing strategies.
6. Lead Generation: A website can be a powerful tool for generating leads. To capture visitor information, you can include contact forms, newsletter sign-ups, and other calls to action.
7. E-commerce: If you sell products, a website can serve as an online store, providing a seamless shopping experience for your customers.
8. Blogs: These are used to build loyalty while helping a potential client with a problem.
While Facebook is great for social engagement and reaching a broad audience, a website gives you a dedicated space to present your business while controlling your online presence to people interested in your product or service.
Do you have any specific business goals a website might help you achieve? If so, call or message Results Driven Marketing®, the affordable website design company.
The RDM team builds beautiful, high-quality websites for a fixed price of $599, which allows you to see a live demo/mockup of your website. You don’t pay a dime to RDM for the custom website until you see what you are getting.
Larger websites are provided using mockup designs, and the website's costs can be considerably higher.
Read More About Facebook Versus A website.